Get your lippy on ladies to support Lifeline and Womens Mental Health
Hey sistas, it’s time to get your lippy out and on during ‘Liptember’ for an awesome cause!
A fun and engaging campaign is urging Aussie women to pucker up and use their love of lipstick to help raise vital funds and awareness for women’s mental health this September.
The core focus of Liptember is to shine a light on a significant health issues impacting Australian women everywhere.
“The facts are alarming”, says Liptember Managing Director Luke Morris.
“Depression, anxiety, selfimage, post-natal depression and menopause affect literally hundred of thousands of women each year, and yet the issue of women’s mental health is one which has been traditionally swept under the carpet.”
“Suicide continues to be the biggest single cause of death for Australian women aged 18 to 34; one in three Aussie women will suffer depression or anxiety in their lifetime; and post natal depression affects 15% of women within the first year after childbirth.”
The other problem is the need for more programs that are specifically relevant for women.
“Currently most mental health research is based on men and applied to women,” says Luke, “ which means that a great many programs and prevention strategies miss the mark. When it comes to mental health, men and women need to be treated differently.”
Liptember is determined to change this. Now in its fourth year, the campaign has raised well over $600,000 for women’s health programs during this period.
In 2013 alone, it successfully raised over $400,00, which has funded programs including the initial roll out of America’s successful Newborn Behaviour Observation System, providing much-needed training for mid-wives, nurses, doctors and other health professionals to help women effectively combat post-natal depression, and also Lifeline’s Online Crisis Support service, with women the majority of users, enabling Lifeline to double its operating hours, from 4 to 8 hours every night.
Want to get involved? All you have to do is purchase an official Liptember Lippy from any Chemist Warehouse, My Chemist, My Beauty Spot or Fernwood Fitness store nationwide this September – and wear it with pride.
Participants can also register online and seek sponsorship from family, friends and coworkers for committing to wear their Liptember Lippy throughout the month.
“With a great range of bright colours across the full spectrum of the rainbow to choose from, it’s a quirky and effective way to bring public attention to a significant issue,” says Luke.
Lydia Lassila, Jo Silvagni, Sophie Faulkner and Molly Meldrum to pucker up for the cause. All funds raised during the month will be donated to Lifeline and the Centre for Women’s Mental Health. To sponsor a Liptember participant or make a donation visit www.liptember.com.au.